Armed Forces Engagement for the Automotive and Manufacturing Industry
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Mission Automotive’s Public Launch! 07/03/19 Royal Hospital Chelsea!

Mission Automotive is the Armed Forces engagement initiative for the UK automotive industry. It helps companies to access and retain ex-forces talent, and delivers sustainable and relevant employment opportunities for service leavers, veterans and their spouses.

Mission Automotive is delivered by Mission Motorsport, the Forces’ Motorsport Charity in partnership with the Royal Foundation of the Duke and Duchess of Cambridge and the Duke and Duchess of Sussex, and the Society of Motor Manufacturers and Traders, with the support of the Ministry of Defence. 

Sean Reilly - DHL SUPPLY CHAIN & ex Royal Artillery

“Without Mission Motorsport and DHL, I wouldn’t have known which way to turn. I owe a massive thank you to the teams at both for giving me an amazing opportunity and a new lease of life” 

Jaguar Land Rover Chief Executive Ralph Speth

“Military servicemen and women are extremely well trained.  Their unique skills and behaviours will be an asset to any company”

Chief of defence people - Lt General richard nugee cvo cbe

“Mission Automotive is a ground-breaking initiative that will improve the opportunities for Employers to access the skills and potential of Service Leavers”

Who are you?

job seeker

Service leavers, veterans, reservists or spouses, the Mission Automotive initiative brings together supporting businesses and endeavours to help you find relevant and sustainable employment opportunities. You can also find mechanisms to help fellow veterans enter or sustain employment, who is offering placements, how to access mentoring and practical steps to market yourself. Get informed, get on the list.

Industry EMPLOYER & partners

Mission Automotive Member companies have shown a clear commitment to the Armed Forces community. They develop links with MoD, hit corporate goals, uncover brand opportunities and most importantly they tap into a service leaver and veteran population of great talent.

Does your business have an Armed Forces Engagement Strategy? We can help you design and implement your unique plan.


Mission Automotive is designed and implemented with the help and assistance of government and industry bodies, training providers, service charities and trade bodies as well as businesses that wish to make a positive difference to changing the lives of our veterans. Delivered by a charity partner, Mission Automotive is not-for-profit, supported by the membership, and all proceeds go to help those hardest to reach.

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